MARKETING MANAGEMENT

Whether it is increasing brand awareness and visibility, designing campaigns, drafting graphics and content for various mediums, or analyzing data to optimize positioning and ROI, I help businesses to increase growth and revenue

Areas of Expertise

Campaigns and Strategies

Developing a message and disseminating via multi-channel marketing initiatives ranging from email to display ads, social media to direct-mail print media

Maximizing ROI

Researching and analyzing channels for advertising and promotional efforts, performing A/B tests, understanding costs and decisions related to CPM v. CPC

Data Analysis and Forecasting

Extracting insights from information, using Excel and other systems for complex analyses, formulating projections and monitoring results

Positioning and Targeting

Identifying and detailing initiatives catering to various user types, reviewing competitive landscape for cost and value alignment, identifying untapped markets

Marketing Research

Evaluating buyer behaviors, performing data research for market segmentation, understanding best approach and perceived value of offering related to customer needs

Collateral Design and Development

Generating graphics and written content for digital and print activities, producing literature and materials - from brand logos to brochures, digital ads to bus stop displays
Increased ROI on Marketing Spend to 7:1
by developing and implementing a multi-channel strategy, analyzing KPIs and buyer behavior, formulating brand strategies
Increased Site Visits 127% YOY, Search Ad CTR 89% YOY
by A/B testing ads, optimizing SEO/SEM, designing campaigns appealing to various customer segments

Proficient in the Following Systems and Software

Microsoft Word

Adobe Photoshop

Google Sheets

Shopify

Asana

Microsoft Excel

Adobe Illustrator

Google Forms

Wordpress

Hootsuite

Microsoft Powerpoint

Adobe Acrobat

Salesforce

Magento

Constant Contact

Microsoft Outlook

Corel Draw

Microsoft Dynamics

Joomla!

Mailchimp

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