Director of Operations [concurrent position]

(July 2011 - May 2019)

Leader directly supporting the company CEO

• Organizational Direction and Formation: Formed 5 brands within the umbrella of family brands, developed business-wide vision, goals, and strategies, identified strategic opportunities to generate +200% growth YOY 3 years straight
• Operational Oversight: Improved team efficacy by implementing best practice methods, managed alignment between budgets, projects, partners, and vendors, resulting in an overall reduction of production costs by 33%
• Cross-Functional Leadership: Ensured alignment of operational priorities by leading regular status meetings with department leaders, redeveloped departmental procedures, reduced shipping costs by 38% in just 8 months while improving success rate to 99.9%
• Product Management: Oversaw the maturation of product ideas and development of product lines, managing the complete product lifecycle for a portfolio containing 300+ physical and digital products
• Technical Direction and Systems Development: Implemented CRM, SCM, PMS, ERP, and custom systems, fused with ecommerce, POS, logistics, and SaaS provider systems for improved operational workflow and efficacy

Director of Marketing and Sales

(June 2010 - May 2019)

• Departmental Leadership: Responsible for entire breadth of department functions, including goals and strategies, creative direction, vendor and agency oversight, strategic partnership development, coaching teammates, providing leadership to 5 teammates
• Demand Generation and Growth Management: Provided overarching strategies for lead generation and pipeline development, moving MQLs to SQLs, outlined growth objectives and growth hacking initiatives, increased growth rate 3 years straight
• Sales and Customer Service Enablement: Evaluated the customer lifecycle, developed sales enablement initiatives, support mechanisms, and training materials for partners and sales team, growing and then maintaining customer satisfaction level from 88.5% to 99.1% within a period of 10 months
• Performance Measurement and Reporting: Defined KPIs and measurements of success for activities, improved processes of data management, reporting, and tracking to increase marketing spend ROI to 7:1 from 4:1
• Brand Management and Strategy: Executed customer acquisition and conversion strategies from needs and value assessments, determining market placement, penetration, targeting, and value proposition, creating multi and cross-channel campaigns to increase web traffic 127% and ad CTR 89%

Marketing and Sales Associate

(May 2009 - May 2010)

• Brand Collateral and Design: Developed websites and web presence, drafted marketing collateral, generated graphics for web and print activities, managed social media
• Identification of Marketing Channels: Researched and analyzed potential channels for advertising and promotional efforts, met with ad reps to negotiate contracts and rates
• Brand and Business Outreach: Performed brand outreach initiatives for direct referrals, built relationships with regional and industry organizations
• Email and Database Marketing: Composed email marketing campaigns, developed strategies for message, structured database of recipients, analyzed data to optimize engagement and open-rate

Administrative Assistant, Intern

(May 2008 - May 2009)

• Business Planning and Development: Developed business plan for organization, composed proposals for investors, designed brand identity and collateral material
• Research and Analysis: Analyzed industry and market trends, performed data research through direct-survey methods, interpreted results for placement strategies
• Administrative Assistance: Assisted managing staff and other teammates with daily-duties as needed

On-Campus Brand Ambassador

(Jan 2007 - May 2007)

• Representative for the University of Colorado at Boulder
• Promoted the brand via grass-roots and face-to-face campaigns

Impact Team Member

(July 2004 - Oct 2004)

• Organized floor shelves and displays, restocked and inventoried merchandise
• Assisted and greeted customers

Assistant to the Senior Accountant, Hinsdale Lake Terrace Apartments

(July 2004 - Aug 2004)

Assistant to the Property Manager, Woodfield Gardens Apartments

(Dec 2003 - Jun 2004)

• Aided the managing staff in day-to-day operations, including interacting with the residents on a daily basis
• Served notices, assisted management with resident calls
• Assisted Bookkeeper with accounts receivables, vendor purchase orders, daily records keeping activities

Little League Umpire

(April 2003 - May 2004)

• 2 seasons as high-level Little League umpire
• Taught players and teams “the rules of the game”

• Creation of new brands, development of  direction and vision
• Analyzing financial reports to reduce product costs, increase marginal revenue, optimize ROI
• Development of product breadth, analysis of costs, workflows, pricing models
• Performing SWOT analysis and market-comps for optimal market placement strategies
• Analyzing business activities and market opportunities for brand expansions
• Ideating unique offerings, designing new products
• Fostering relationships with vendors, industry constituents, and local/regional organizations
• Posting employment opportunities, screening and interviewing candidates
• Training new hires in daily duties, operational activities, and “best practice” workflow methods
• Management of part-time and full-time personnel
• Direct-sales-consultant MLM program design
• Overseeing shipping/logistical activities, providing case resolution for customers, acting as direct contact for shipping needs
• Desiging state-of-the-art packaging for products, negotiating carrier contracts
• Integrating online order systems with shipping and carrier platforms

• Direction of overall marketing, sales responsibilities
• Service as main point-of-contact for customers,  wholesale account support
• Formation of initiatives for target markets and channels for advertising efforts
• Evaluation of buyer behaviors and data research for market segmentation
• Generation of graphics and content for web and print activities
• Development of email marketing campaigns, management of social and online activities
• CRM, workflow systems,  contacts, and record management systems design
• Integration of SaaS provider solutions with internal systems
• Planning and management of events, both hosted and participatory
• Building, debugging, desiging websites
• Launching offerings across online marketplaces
• Analyzing statistics from online platforms and Google, Facebook, Pinterest, etc.
• Institution of loyalty rewards program for repeat customers
• Grass-roots and face-to-face marketing activities development

Ad-Hoc Director of Marketing

Liaison to the Hill Business Association

Liaison to the Greek Telephone Directory

(April 2007 - December 2007)

• Assisted IFC president and chapter presidents with all activities
• Helped to organize Fall rush activities
• Served as liaison to all businesses within the community
• Garnered new relationships to assist programming and events

External Vice President

(September 2006 - January 2008)

• Oversaw day-to-day operations of the fraternity
• Implemented a 200+ person in-classroom volunteer program at the local elementary school, coordinated with all sorority houses
• Oversaw and helped to lead current chairs to set goals
• Planned, organized, and operated large events including rush, philanthropic, and all social activities

Player, Webmaster

(August 2005 - January 2007)

• 15 years of hockey experience, Varsity member as a freshman
• Designed and maintained the website for CUBuffsHockey.com